Aston Villa striker Jhon Duran has been linked with a move away from the West Midlands club in recent months.
Jhon Duran has been linked with multiple clubs, but the West Midlands club have now set a prohibitive price tag for the highly rated attacker, and it is fair to say that they have taken him off the market.
According to a report by Give Me Sport, the Colombian international is now valued at £85 million. Ligue 1 champions PSG are keen on securing his signature, and it will be interesting to see if they are willing to pay that kind of money for the player.
The Colombian is highly rated across Europe, and he has shown his quality in the Premier League during his cameos with Aston Villa. There is no doubt that he is a top-quality player with a bright future, and he could develop into a phenomenal striker with the right guidance. Duran has shown that he is good enough to compete at the highest level, but he has not been able to secure regular first-team football at Aston Villa.
Ollie Watkins is ahead of him in the pecking order, and the England International has been outstanding since he moved to Aston Villa. It will be interesting to see if the striker decides to move on in the near future.
The Colombian international needs to play regularly to continue his development. Sitting on the bench at the West Midlands club is unlikely to benefit him. If Aston Villa wants to keep him at the club for the long term, they need to find a way to accommodate him in the starting lineup.
Villa should look to hold on to Jhon Duran
The West Midlands club are currently competing in the UEFA Champions League, and they will be hoping to fight for European football regularly. They need top-quality players at their disposal, and it would be ideal for them to find a way to accommodate Duran in the side. He would improve them going forward and add more cutting-edge to their attacking unit.
Meanwhile, the clubs lining up to sign him will hope to negotiate a more reasonable fee with Aston Villa. It is unlikely that anyone will pay £85 million for him. PSG considered a part-exchange deal to sign Duran, but that might not be possible.
