Liverpool Football Club have re-entered the top 10 of the Deloitte Money League after a one-year absence.
The Merseysiders finished second last season which helped them boost their revenue. Liverpool’s revenue increased by a total of A?49.6m and stood at A?255.8million compared to the previous campaign.
In addition, they benefited from the improved television deal agreed with Sky and BT Sport as did the other Premier League clubs.
Liverpool also received the highest central distribution of any English club – A?97.5m, which lead to a 58% increase in overall broadcast revenue, which includes prize money for finishing second to League winners Manchester City. Liverpool’s commercial revenue stands at 40.48%, Matchday revenue at 19.94% and Broadcasting revenue at 39.48%.
Liverpool’s rip-roaring season did not go unnoticed either as Deloitte state that the cluba s international reach is among the strongest of all Money League clubs. There was a 6% increase in the figure last season, up to A?103.8m.
Deloittea s Sports Business Group’s partner Dan Jones said, a It was a very successful year for the Merseyside clubs.
a On top of illustrating their obvious talent on the pitch, this is also a testament to how well run the clubs are as businesses.
a They play a major role in Liverpoola s growing economy which shouldna t be understated.a
Despite the agony of finishing second, Liverpool found some success from the financial point of view. The sale of Luis Suarez helped manager Brendan Rodgers strengthen the overall depth of the squad as the likes of Rickie Lambert, Lazar Markovic, Emre Can, Adam Lallana, Dejan Lovren and Mario Balotelli were signed. Although most of them are yet of fire, Liverpool will be happy with how they have progressed. With a recent revival in the League form, the fans will hope that they finish in the top four once again to help boost their finances.
The top 10 of the Deloitte money league also includes Manchester United, Chelsea and Arsenal who have been consistent in maintaining their places there. Manchester Uniteda s commercial revenue of A?189.3m was almost double that of the other Premier League sides in the top 10. The Red Devils signed a bumper A?75m-a-year deal with Nike in the summer which will help them on the financial front for the next ten years.
